automationNews

Rivian Wants You to Smell Its Future Cars to Unlock Memories

Rivian is done just appealing to your eyes and wallet. At a recent exclusive showcase during Miami Art Basel, the EV maker revealed a bold plan to engineer specific scents directly into their vehicle materials. This is not about fancy air fresheners; it is a calculated move to hack your brain’s memory banks. The company wants to ensure the next generation feels a deep, nostalgic connection…
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