European personalized shopping giant Lookiero Outfittery Group just secured a vital financial lifeline to dominate the curated fashion market. The group successfully closed a fresh €17 million funding round aimed at revolutionizing how you buy clothes through advanced artificial intelligence. This massive capital injection proves that the demand for curated, stylist picked wardrobes is growing rapidly across the continent.
The deal brings together major public and private investors to back the company’s vision of a tech-driven wardrobe. It signals a new era for the platform as it moves to integrate complex algorithms with human fashion sense.
A Strategic Financial Boost
This latest funding round is not just about keeping the lights on. It represents a calculated move to solidify the group’s position as a leader in the online personal shopping space. The €17 million injection comes from a mix of new faces and loyal existing backers.
A significant portion of this capital comes from the Spanish Society for Technological Transformation (SETT). This entity operates under Spain’s Ministry for Digital Transformation and the Civil Service. SETT contributed €7.25 million to the total pot, highlighting the strategic importance of this technology to the region’s digital economy.
Joining the public sector are private heavyweights. New investor Ekarpen Private Equity stepped in to support the growth phase. They are joined by a roster of returning investors who continue to believe in the business model.
The full list of key investors includes:
- SETT: Spanish public tech fund.
- Ekarpen Private Equity: New private backer.
- Acurio Ventures: Returning investor.
- Perwyn: Returning investor.
- Bonsai Partners: Returning investor.
- 10x Group: Returning investor.
This diverse mix of public and private funding provides a stable foundation. It allows the company to take risks on new technology while maintaining operational stability.
Lookiero Outfittery Group fashion box funding announcement technology
Merging Tech and Logistics
The Lookiero Outfittery Group is currently operating across 12 different markets. Managing such a vast geographical footprint requires immense logistical precision. This funding supports the massive task of unifying operations.
The company has been working hard to combine Lookiero and Outfittery into a single powerhouse. The goal is to create one unified technological and logistical platform that serves all customers efficiently.
In 2025, the group reported significant progress in this area. They have streamlined their shipping, returns, and inventory management systems. This integration is crucial for reducing overhead costs and improving delivery speeds for customers.
“The milestone marks a new phase for the company, with the completed technological and logistical integration enabling more efficient operations and an improved customer experience across Europe.”
Oier Urrutia, CEO of Lookiero Outfittery Group
The company also announced a major financial win alongside the funding news. Lookiero has achieved a positive EBITDA. This metric is a key indicator of a company’s operating profitability. Reaching this point proves that the underlying business model is healthy and sustainable.
Artificial Intelligence in Your Closet
The core purpose of this €17 million investment is to sharpen the company’s technological edge. The group plans to deploy these funds to drastically enhance its AI capabilities. This goes beyond simple website algorithms.
The company aims to use AI to improve demand forecasting. By predicting exactly what customers will want before they order, the company can buy stock more smarter. This reduces waste and ensures that popular items are always available for the stylists to choose.
Supply planning is another area set for an AI overhaul. The technology will analyze trends and seasonal shifts to optimize inventory levels. This backend efficiency directly translates to a better experience for the shopper.
Key AI Focus Areas:
- Personalization: deeply analyzing user preferences.
- Forecasting: predicting fashion trends accurately.
- Supply Chain: reducing dead stock and waste.
However, the group is careful to state that technology will not replace people. The strategy reinforces the “hybrid” model. The AI handles the data crunching, while professional personal shoppers make the final style decisions.
Enhancing the Customer Experience
At the end of the day, this investment is about the person opening the box. The integration of advanced tech is designed to make the service feel more personal, not more robotic.
Customers can expect more accurate sizing recommendations. The new recommendation models will learn from returns and feedback much faster than before. This means fewer items sent back and more clothes that fit perfectly right out of the box.
The unified platform also promises a smoother user interface. Whether using the app or the website, the interaction will be faster and more intuitive. The group is betting that friction-free service will lead to higher customer retention rates.
Profitability remains a central focus for the group moving forward. By using the synergies from the merger, they intend to cut redundant costs. The combination of leaner operations and smarter AI tools sets the stage for long-term growth.
The Lookiero Outfittery Group has secured the resources needed to redefine online shopping. With €17 million in the bank and a clear roadmap for AI integration, they are well positioned to lead the market. The blend of government backing and private equity support validates their hybrid approach to fashion. As they roll out these new features, customers across Europe will likely see a smarter, sharper, and more stylish service arriving at their doorsteps.
Do you trust an AI to pick your next outfit, or do you prefer the human touch? Let us know your thoughts in the comments below. If you love discovering new fashion tech, share this story on X (formerly Twitter) using #LookieroAI and tag your stylish friends!
