The tech giant is turning heads in major cities with a massive visual campaign. Samsung just unveiled stunning 3D billboards worldwide to tease the Galaxy S26 and its mind bending AI tools before the big February launch.
This marketing blitz is not just about showing a new phone. It is a calculated move to dominate the conversation before the official reveal. The displays use anamorphic illusions to make imagery pop out of the screen. Pedestrians in iconic locations like Times Square and Shibuya Crossing are stopping in their tracks to watch. This visual spectacle confirms that the next generation of mobile technology is right around the corner.
A Visual Spectacle Across 17 Cities
Samsung has selected the most high traffic areas on the planet for this campaign. The company wants to ensure that the Galaxy S26 is the only thing people are talking about this month. These 3D billboards are currently live in 17 specific locations around the globe.
The visuals are designed to look different depending on where you stand. The advertisement creates a sense of depth that makes the Galaxy AI features appear to float in mid air. It is a clever way to visualize software features that are usually hard to see. Samsung is bringing Galaxy AI to life on the big screen in some of the world’s most iconic urban spaces.
Here is where you can spot these massive 3D displays:
| Region | City | Specific Location |
|---|---|---|
| North America | Los Angeles | The Moxy |
| Europe | London | Piccadilly & Outernet Now Vista |
| Warsaw | The Marriott | |
| Asia | Tokyo | Omotesando & Shibuya Station |
| Seoul | K-POP Live at Coex & KT Square | |
| Hong Kong | The Entertainment Building | |
| Bangkok | The Panoramix CTW | |
| Middle East | Jeddah | King’s Tower |
These locations are strategic hubs for fashion, technology, and youth culture. By placing the ads here, Samsung is targeting a very specific demographic of creators and tech enthusiasts. The choice of the Moxy in LA and Shibuya in Tokyo suggests a focus on vibrant nightlife and entertainment.
Samsung Galaxy S26 3D billboard advertisement in London Piccadilly Circus
Galaxy AI Brings Photos to Life
The core message of these billboards is quite specific. Samsung is not focusing on the titanium frame or the battery life yet. The giant 3D visuals are teasing how Galaxy AI “brings photo creation to life.”
This specific phrasing gives us a massive clue about the S26 capabilities. We can expect significant upgrades to generative editing tools. The 3D nature of the ads might even hint at spatial video recording or 3D scanning capabilities built directly into the camera app.
“Samsung is likely hinting at a feature where users can manipulate objects in photos in three dimensions,” says a local tech analyst in Seoul.
The billboards feature dynamic metallic shapes and lenses that zoom out toward the viewer. This imagery suggests that the camera hardware and the AI software are working in perfect harmony. Users have wanted better integration between zoom lenses and AI processing for years. It looks like the S26 might finally deliver that seamless experience.
Generative AI was a buzzword in previous years. Now it is a requirement. Samsung seems ready to move past simple tricks like removing objects. The S26 promises to actually create new elements and add depth to your memories.
The Countdown to February 25
The marketing push is timed perfectly for the upcoming Galaxy Unpacked event. Mark your calendars because the official reveal is set for February 25, 2026. This gives the company about two weeks to build maximum hype.
The timing of this campaign is shorter than previous years. This condensed marketing window creates a sense of urgency. Samsung wants you to know that the device is ready and it is coming soon.
The hype train is moving full steam ahead. Social media is already flooded with videos of these billboards. People are sharing their view of the 3D effects from London to Kuala Lumpur. This user generated content is exactly what Samsung hoped for. It acts as free advertising that extends far beyond the physical location of the screens.
You can actually take action right now. The Galaxy Reserve Program is officially open.
Why you should consider reserving early:
- You often get exclusive credit for accessories.
- It ensures you get the color you want on launch day.
- There is no financial commitment required to just reserve a spot.
What We Know About the S26 Series
While the billboards focus on software, leaks have painted a picture of the hardware. The Galaxy S26 series will likely follow the familiar trio lineup. We expect a standard model, a Plus model, and the top tier Ultra.
The designs have been fully revealed in various reports over the last few months. The look is refined rather than reinvented. Samsung is sticking to its sharp edges and minimalist camera rings. The real revolution is happening on the inside with the new chipset and the NPU that powers these AI features.
These billboards confirm that software is the main selling point. Hardware specs have plateaued across the smartphone industry. The battleground for 2026 is intelligence.
Key expectations for the Galaxy S26:
- Smarter Bixby: Deep integration with large language models.
- Video AI: Real time processing for better night videos.
- Battery Efficiency: AI power management to extend usage.
Samsung is betting that these features will drive upgrades. They are using these 3D screens to show that the phone is more than just a tool. It is a creative partner. The sheer scale of this campaign suggests they are very confident in what they have built.
The transition from traditional flat ads to 3D experiences mirrors the shift in the phones themselves. We are moving from static 2D apps to dynamic AI experiences. The medium is the message here.
As we approach the February 25 Unpacked event, expectations are sky high. Samsung has set a very high bar with these global displays. Now they have to deliver a product that lives up to the spectacle.
The Galaxy S26 is shaping up to be a pivotal device for the Korean giant. It represents a full commitment to an AI first future. The 3D billboards are just the opening act. The real show begins when the device lands in the hands of users. We will be covering the launch live to see if the features match the hype.
