BUSINESS
Return Helper Raises $4M to Turn Ecommerce Returns Into Profit
Return Helper, a Hong Kong-founded specialist in cross-border ecommerce returns, has closed a $4 million Series A led by Taiwan’s Cathay Venture and the corporate venture arm of Japan’s Mitsubishi Logistics Corporation. The round arrives after a year in which the company, founded in 2019, grew revenue by more than 60 per cent and, in the back half of the year, turned its first profit.
The headline number is small for a Series A. What it buys is a wager on Europe, where Return Helper’s regional revenue jumped 215 per cent in 2025 and first-quarter trading has it tracking another triple-digit gain this year.
Cathay and Mitsubishi’s Logistics Arm Anchor the Round
Cathay Venture, an investment vehicle tied to Taiwan’s Cathay Financial group, and MLC Ventures, the corporate venture capital arm (the in-house investment unit) of Mitsubishi Logistics Corporation, came in as new backers. They were joined by Jun Yue Investment Co. Ltd, with Japanese tech-and-games investor Colopl Next returning from an earlier round.
The make-up of the cap table says more than the cheque size. Mitsubishi Logistics is one of Japan’s oldest freight and warehousing groups, and its money signals that an incumbent in physical logistics sees value in the returns layer sitting on top of it.
| Investor | Type | Status |
|---|---|---|
| Cathay Venture | Taiwanese corporate investor | New |
| MLC Ventures | Venture arm of Mitsubishi Logistics | New |
| Jun Yue Investment | Financial backer | New |
| Colopl Next | Japanese venture investor | Returning |
Return Helper builds its software in-house, from its in-house returns management platform (a SaaS, or software-as-a-service, product for merchants and marketplaces) to a warehouse management system and a forward-shipping arm called FlexForward. The company runs more than 20 overseas warehouses, works with over 30 carrier and logistics partners, and plugs into Shopify, Amazon, TikTok and eBay.

Returns Are the Margin Leak Behind Europe’s Online Boom
Europeans send back a striking share of what they buy online. Around 7 per cent of the region’s ecommerce revenue was returned in 2024, according to European ecommerce returns data, and in fashion-heavy markets the rate runs far higher.
- 25 to 40 per cent of online orders in Europe come back, against 8 to 10 per cent in physical stores.
- €13 to €20 (about $14 to $22) is the average cost of handling a single return once inspection and refurbishment are counted.
- 20 to 30 per cent of an item’s value can be eaten by reverse logistics before it is resold.
None of those costs show up on the shipping label. They hide in labour, repackaging, value loss and customer-service time, which is why a return can quietly erase the profit on the original sale.
Cross-border returns make all of it worse. A parcel heading from a German shopper back to an Asian seller crosses customs, racks up freight, and often has no local point to land, so it sits, depreciates, or gets refunded without ever coming back at all.
That is the gap Return Helper sells into. Give a shopper a local return address, sort and grade the item near the buyer, and the merchant avoids the long trip and the worst of the loss.
Europe Outpaces the Rest of Return Helper’s Map
After a foundational 2024, the company’s European revenue grew 215 per cent in 2025, ahead of internal targets, and first-quarter numbers point to a projected 230 per cent full-year rise over 2025. Adoption is being driven by nearly 100 European merchant partners now routing their cross-border returns through the platform.
Chief executive Roy Wan frames the problem as one of measurement rather than shipping. The leak, in his telling, opens the moment a customer clicks return.
The biggest leak in cross-border ecommerce happens after the return is initiated. We’re using AI to bridge those gaps by measuring, systemising, and fixing the chain where it usually breaks.
That was Roy Wan, Return Helper’s chief executive and co-founder, in the funding announcement. The pitch is less about moving boxes cheaply and more about putting data on a stretch of the journey most merchants never see, which is also where the company expects its next AI tools to earn their keep.
Recommerce Turns Returned Stock Into a Second Sale
The third leg of the plan is recommerce: reselling returned goods instead of writing them off. It is a real market in its own right, with global recommerce market projections putting the category above $200 billion and climbing through the back half of the decade, helped along by buyers who want cheaper stock and brands that want to clear surplus without deep discounts.
For Return Helper, the logic is tidy. The same warehouses that grade incoming returns can grade them for resale, so a jacket sent back in Germany can be cleaned, photographed and relisted locally rather than flown home. The catch is that recommerce only pays when grading is fast and accurate at volume, which is exactly the part the company is staking on its AI agents.
Reverse Logistics Stops Being a Back-Office Afterthought
Step back and the raise reads as a marker for a category, not just a company. The reverse logistics market outlook from Global Market Insights values the global business at roughly $873 billion in 2025 and sees it reaching $1.75 trillion by 2035, a compound annual growth rate (CAGR, the smoothed yearly pace) of about 7.3 per cent. Software built specifically to manage returns is the fast-growing slice on top.
Return Helper says fresh capital goes into three pillars:
- International expansion, with Europe singled out as the priority region.
- Next-generation AI agents built specifically for returns decisions.
- Recommerce, recovering value from stock that would otherwise be scrapped.
The wider pattern is money moving toward the unglamorous back end of ecommerce. European venture cheques are still flowing to AI-native operators, from logistics tooling to adjacent property tech such as a Latvian startup’s $10 million Series B for AI real estate tech, and reverse logistics is now part of that conversation rather than a footnote to it.
Mitsubishi Logistics’s presence sharpens the point. When an incumbent freight group backs a startup whose whole job is the return trip, it is conceding that the journey home has become as commercially loaded as the journey out.
Why $4M Buys Only a Foothold
For all the momentum, $4 million is a thin float against a market measured in the hundreds of billions. Return Helper is competing for merchant attention with platform-native returns tools, regional parcel networks, and large third-party logistics firms that can fold returns into existing contracts, and Europe is the most contested ground of all.
Profitability in the second half of 2025 gives the company runway most early-stage rivals lack, and that matters when you are funding warehouses across several countries. But return rates are structural, not cyclical, and building dense coverage in Europe is slow, capital-hungry work that a single small round will only start.
If the projected 230 per cent European pace holds through 2026, the next round will be a larger one and the returns layer will stop looking like a niche. If it slips, a small bet on the costliest corner of ecommerce will need a faster route to scale than 20 warehouses can offer.
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