Kopa.ai, a Vilnius startup building AI agents that run e-commerce operations on a merchant’s behalf, has raised €2 million (about $2.2 million) in seed funding co-led by XTX Ventures and Practica Capital. The round, made public on May 28, also drew in Inovia Capital and angel investor Etan Ilfeld, and it lands less than six months after the company opened its platform to the public.
The cheque is modest next to this year’s headline agentic-AI rounds, but it sits inside one of the fastest-moving corners of European software: tools that do the work of an e-commerce team rather than just speed it up. Kopa is one of a cluster of young companies betting that a merchant’s daily grind of campaign tweaks and stock decisions can be handed to software that acts on its own.
The Vilnius Round Behind a Bigger Rotation
Kopa.ai was founded in 2023 by Donatas Benaitis, the company’s founder and chief executive, and co-founder Vytautas Krutulis, alongside a team that had spent more than a decade building direct-to-consumer (D2C, brands that sell straight to shoppers online) businesses. Between them, the founders say they launched over 100 e-commerce brands generating somewhere between $300 million and $400 million in combined annual revenue before turning that operating knowledge into a software product.
That background matters for how the round reads. This is not a research lab guessing at what merchants need. It is a group of operators packaging their own playbook, and the early traction reflects it.
- €2 million seed round co-led by XTX Ventures and Practica Capital, with Inovia Capital and angel Etan Ilfeld participating.
- €1 million in annual recurring revenue (ARR, the yearly value of active subscriptions) reached within six months of the December 2025 public launch.
- More than 2,000 customers signed up across Europe in that window, with the company’s own site now listing over 3,000.
- Founders’ track record of 100-plus brands and up to $400 million in collective revenue feeding the product’s logic.
Money will go toward the core AI infrastructure, the reliability of the agents themselves, and a wider go-to-market push across Europe.
From Prompts to Intent: How Kopa Works
The pitch is simple to state and hard to deliver. A merchant connects Kopa.ai’s e-commerce agent platform to their storefront and existing tools, hands it a high-level goal, and the system works out the steps. No long prompt, no rigid workflow builder. The software reads the objective and decides what to do.
Under that surface, the agents continuously scan products, campaigns, inventory, customer behaviour and site performance. When they spot an opening, they act: generating ad creative, adjusting or launching campaigns, reallocating budget, forecasting stockouts, or publishing updates across connected systems. Every action and its result feeds back in, so the system is meant to sharpen its judgment over time.
Control is the part merchants tend to ask about first. Kopa lets each action run with human sign-off or fully autonomously, depending on what the customer sets. That dial, more than any single feature, is the bet the whole category is making: that store owners will gradually trust software to push the buttons themselves.
The company is also building proprietary systems for structuring business knowledge and orchestrating specialised agents at scale, the kind of plumbing that separates a clever demo from something a shop can leave running overnight.
A Baltic Cluster Forms Around Revenue Agents
Kopa is not an isolated case, and that is the part the funding headline tends to bury. Practica Capital, a Vilnius firm with more than €130 million under management and earlier bets on TransferGo and Eneba, is quietly assembling a portfolio of companies that automate revenue work rather than advise on it.
Six weeks before the Kopa round, the same investor backed Outcraft AI, another Vilnius startup, with €2 million in pre-seed funding for autonomous revenue agents that handle customer conversations across voice, SMS, email and WhatsApp. The pattern across Practica Capital’s Baltic portfolio is consistent: software that runs a commercial function end to end, sold to lean teams that want to act bigger than their headcount.
The same logic is showing up in other verticals as agents move from chat windows into live operations. The funding pattern echoes recent rounds for vertical-specific agents, including AI agents built for real estate workflows, where the pitch is identical in shape: hand a specialist function to software that executes, not just suggests.
What ties the Baltic names together is a shared starting point:
- Founders who ran the operation first, then built the tool, rather than the reverse.
- A focus on doing the work autonomously, with human approval as an option rather than the default.
- Small, capital-efficient teams chasing recurring revenue from operators, not enterprise IT buyers.
- Local lead investors recycling the same thesis across multiple portfolio companies.
The Funding Wave Lifting Autonomous Commerce
Zoom out and the €2 million looks like a single drop in a much heavier rain. Agentic AI has pulled in more than $24 billion over the past decade, and the pace has steepened sharply. According to the 2026 agentic AI sector tracker, the average round closed in late 2025 and early 2026 hit roughly $155 million, nearly double the $82 million average from the first half of 2025.
Commerce-specific raises sit at very different altitudes, which is exactly why Kopa’s positioning is worth watching. The category spans tiny operator-led seeds and nine-figure infrastructure plays, all claiming a piece of the same shift.
| Company | Round | Lead / backers | Focus |
|---|---|---|---|
| Kopa.ai (Vilnius) | €2M seed | XTX Ventures, Practica Capital | Full-stack e-commerce operations agent |
| Outcraft AI (Vilnius) | €2M pre-seed | Practica Capital | Autonomous revenue and messaging agents |
| Spangle AI (US) | $15M Series A | NewRoad Capital Partners | AI-generated personalised storefronts |
| Swap Commerce | $100M | Growth investors | Agentic commerce operating system |
The spread tells the story. A merchant tool built in the Baltics for a few thousand shops shares a category, and a thesis, with rivals carrying fifty times the capital. That is the upside and the exposure rolled into one number.
Where the Full-Stack Agent Bet Could Crack
The appeal of a single system that runs everything is obvious. So is its main weakness. Going wide across ads, creative, inventory and pricing means competing with focused tools on every front at once, and with the platforms those shops already pay for.
The Incumbent Platforms
The merchant layer of agentic commerce is increasingly being claimed by Shopify, commercetools and BigCommerce through their own extensions, not by newcomers. When the storefront a brand already runs on starts shipping native agents, a standalone operating system has to be clearly better, not just present. Kopa’s answer is depth of operator knowledge and a system that reads intent. The platforms’ answer is distribution and default placement, which is a heavy thing to outrun on €2 million.
The Capital Gap
Then there is the cheque-size problem. With nine-figure rounds funding rivals chasing the same operating-system framing, a seed-stage company has to convert its head start into locked-in revenue before the better-funded entrants catch the same wave. Reliability is the other risk that does not show up in a pitch deck. An agent that reallocates budget or changes pricing on its own can lose money as fast as it makes it, which is why the human-approval dial exists at all. Benaitis frames the ambition in terms that set a high bar:
We’re building Kopa.ai to feel like handing work to your best expert – someone who understands what you’re trying to achieve from just a few words, makes smart decisions on your behalf, and delivers results that are often even better than you imagined.
Benaitis, speaking as the company’s founder on the round, is describing a standard of trust that takes years and a lot of clean execution to earn. The funding buys time to get there; it does not guarantee arrival.
The Numbers Kopa Must Defend
The figure that earned this round was €1 million in ARR inside six months. The figure that decides the next one is how much of that base is still active, and growing, a year out. Early sign-ups are cheap in a category this hot. Retained, autonomous merchants are not.
Part of the seed is earmarked for hardening the agents and the infrastructure beneath them, the same agent-native plumbing that has drawn its own funding in adjacent markets, including infrastructure built specifically to run AI agents at scale. That spend is the real tell. It signals the company knows the differentiator is not the demo but whether the agents can be left alone without breaking a store.
If the retention holds and merchants start flipping more actions to autonomous, Kopa graduates from a promising seed into a credible challenger before the platform giants finish building their own. If churn creeps up while a Shopify-native agent arrives free in the dashboard, the same €2 million that looks like momentum today reads as a head start that ran out.
Frequently Asked Questions
What does Kopa.ai do?
Kopa.ai is an agentic AI platform that connects to an online store and its tools, then runs operational work for the merchant. Its agents analyse products, campaigns, inventory and customer behaviour, and can generate ad creative, adjust campaigns, reallocate budget and publish updates, either with human approval or autonomously.
Who invested in Kopa.ai’s seed round?
The €2 million seed was co-led by XTX Ventures and Practica Capital, with participation from Inovia Capital and angel investor Etan Ilfeld. Practica Capital is a Vilnius-based firm with more than €130 million under management that has also backed fellow Lithuanian startup Outcraft AI.
How much does Kopa.ai cost?
According to the company’s own site, pricing starts at roughly $1 a day, with Kopa positioning the platform as a replacement for a stack of separate tools used for ad creation, content and campaign work rather than a single point product.
Where is Kopa.ai based?
Kopa.ai is based in Vilnius, Lithuania. It was founded in 2023 by Donatas Benaitis and Vytautas Krutulis, part of a wider cluster of Baltic startups building autonomous revenue and operations software.
Can Kopa.ai’s agents act without human approval?
Yes. Actions can run either with human sign-off or fully autonomously, depending on the customer’s settings. The platform is designed to interpret a high-level objective and decide how to execute it, rather than waiting for step-by-step prompts.
