A Greek startup that began as the “Wikipedia of Farming” just landed $7.7 million to reshape how the world trades agricultural products. And it is betting big on artificial intelligence to make it happen.
5 Wikifarmer, an Athens-based B2B AgTech startup using AI to connect food businesses directly with producers, has raised €7.1 million ($7.7 million) to drive global expansion. The fresh capital will fuel a bold pivot from a free knowledge platform into something far more ambitious: a full-scale operating system for agricultural trade.
Who Is Behind the $7.7M Funding Round?
5 The round was co-led by Brighteye Ventures and Piraeus Bank, with participation from existing investors Point Nine Capital and Metavallon VC. 4 The investment brings total funding to approximately €15.6 million ($18 million). That signals growing investor confidence in a company tackling one of the oldest and least digitized industries on the planet. 18 Brighteye Ventures is a VC firm that invests in startups that help people to learn, work and thrive, believing technology that broadens access to knowledge, employment and productivity can create exponential returns. Its involvement makes sense here. Wikifarmer is, at its core, a learning-to-earning platform for farmers.
This is not a typical venture deal either. 2Piraeus Bank’s involvement represents a strategic partnership rather than a typical venture investment. 2Together with Wikifarmer, it has launched FarmClick, a digital marketplace for agricultural inputs and services in Greece aimed at helping farmers access financial and operational resources.
Wikifarmer AI powered B2B agricultural marketplace funding round 2026
From “Wikipedia of Farming” to a Global Trade Platform
The story of Wikifarmer starts with two childhood friends who saw a broken system.
28 CEO Ilias Sousis, a senior ex-Googler for 11 years, and Chief Science Officer Petros Sagos, an accomplished agronomist, have been best friends since primary school. 4 Founded in 2017 by Sousis and Petros Sagos, Wikifarmer operates an AI-driven transactional marketplace for agricultural products, offers a free knowledge library in 17 languages, the Wikifarmer Academy, and provides pricing intelligence tools.
What started as a free farming encyclopedia has now attracted over 12 million visitors worldwide.
But the company’s ambition has outgrown the library. 5Wikifarmer is now evolving from the “Wikipedia of Farming” into the operating system for agricultural trade: a platform that manages the entire lifecycle of B2B transactions, from price discovery and negotiation to quality verification, logistics, payments, and financing.
The “from learning to earning” model is central to this shift. 5The company states that its “from learning to earning” model enables farmers accessing the knowledge library to participate in the marketplace, establishing a trust-based relationship with producers over simple transactions.
Why Agriculture Desperately Needs AI Right Now
The numbers tell a painful story.
4 The global agrifood industry produces over €6.9 trillion ($8 trillion) each year, employs more people than any other industry worldwide, and is still among the least digitized sectors.
Here are some hard facts that put the problem in perspective:
- 4 **Less than 1% of B2B agricultural deals are conducted online.**
- 4 Farmers usually only earn 10 to 20% of the final price, with the remaining share swallowed by various intermediaries.
- 4 Cross-border trade continues to rely on phone calls, brokers, and fragmented logistics, often taking 45 days or longer to finalize transactions.
Think about that for a moment. An $8 trillion industry still runs on phone calls and fax machines. Farmers grow the food the world eats, yet they walk away with just a fraction of what their produce is actually worth.
“We are not just matching buyers and sellers. We are using AI to restructure the supply chain and unlock value that is currently lost to inefficiency, opacity, and outdated processes.” Ilias Sousis, co-founder and CEO of Wikifarmer
How Wikifarmer’s AI Actually Works
This is where it gets interesting. Wikifarmer is not just slapping AI onto a marketplace for show. The technology is being woven into the core of every trade.
5 According to Wikifarmer, while traditional platforms focus on digitizing the storefront, its platform is designed to support the digitizing of the entire trade, including pricing, negotiation, quality assurance, logistics, payments, and financing, all enhanced by AI.
Here is a breakdown of the key AI features being built:
| AI Feature | What It Does |
|---|---|
| Price Intelligence | Analyzes commodity data, seasonal patterns and supply signals to generate pricing benchmarks |
| Buyer-Supplier Matching | Connects buyer needs with verified producers based on quality history, certifications and pricing |
| Transaction Management | Automates RFQ workflows, offer comparisons, documentation and credit risk assessment |
| Market Forecasting | Uses real-time data to predict commodity trends and seasonal shifts |
4 The company is deploying artificial intelligence to reduce inquiry-to-quote times from days to minutes. That is a massive leap for an industry where closing a single deal can take over a month.
The potential income impact for farmers is staggering. 3The resultant transparency in transactions can lead to increased incomes for farmers by as much as 300%.
What Comes Next for Wikifarmer
The $7.7 million will be spread across three major priorities.
2 The funding will support the expansion of Wikifarmer’s AI-powered trading platform, growth of its producer network in regions such as Latin America and Africa, and the launch of FarmClick in Greece in partnership with Piraeus Bank. 4 Wikifarmer has teams in Athens and Sevilla, supporting buyers and producers across Spain, the Mediterranean, and over 45 countries globally. 4 Its platform handles more than trade, enabling transactions of olive oil, dried fruits, nuts, olives, spices, and fresh or frozen produce between Mediterranean producers and buyers in Europe and the Middle East.
The push into Latin America and Africa is a strategic bet. These regions hold millions of smallholder farmers who have the produce but lack the digital tools and market access to sell it at fair prices.
5 “Our partnership with Wikifarmer is a strategic step toward the digital transformation of the agricultural sector. Through FarmClick, we are combining our financial expertise with Wikifarmer’s technological capabilities to offer producers and suppliers modern tools that enhance their competitiveness and sustainability,” said George Karamousalis, Chief Transformation Officer at Piraeus Bank.
In a world where food prices keep climbing and supply chains remain fragile, what Wikifarmer is building could matter more than most people realize. Two childhood friends from Greece saw something broken in the way food moves from farm to table. Now, with $18 million in total backing and AI at the center of their platform, they are trying to fix it for farmers everywhere. The question is no longer whether agriculture will go digital. It is who will lead the charge. Drop your thoughts in the comments below and let us know what you think about AI’s role in farming and food trade.
