Bitget CEO Charts Universal Exchange Pivot In Mid-Year Address

In her H1 2026 address, Bitget CEO Gracy Chen recast the crypto exchange as a Universal Exchange (UEX), a repositioning built on tokenization and AI-driven trade execution rather than a long list of tokens. Chen used the address to fold four years of product launches into one strategic frame, anchored by what she calls Bitget’s 10% tokenization vision and a user base she says already straddles stocks, gold, and algorithmic trading. The mid-year speech was published on July 2, 2026 and lays out a four-point framework the company has been building toward since launching its UEX Switch campaign on March 16, 2026.

That proposition, laid out in writing rather than on a quarterly earnings call, marks a more deliberate repositioning of one of the world’s largest crypto-native venues. The text stops short of revenue or user-growth targets and instead argues that capital has become “asset-agnostic,” moving between crypto, equities, commodities, and AI-run strategies inside a single client account. Investors and competitors will read the four-point framework as both a product roadmap and a positioning statement against incumbent brokers, payment networks, and the next wave of tokenized-asset exchanges.

What Bitget Says Its Users Are Doing With Their Money

The address leans on a single set of figures to justify the pivot: a snapshot of how Bitget’s own users are already deploying capital across asset classes. According to data shared in the speech, 52% of Bitget users hold both cryptocurrencies and stocks. Another 35% hold gold or other precious metals, and 51% use AI-powered tools in their trading decisions. Bitget did not publish a methodology for the survey, and the figures carry the company’s own framing of “diversification beyond crypto.” These are the only sourced user-behavior numbers that appear in the published address.

Those numbers do most of the rhetorical work. They imply that the typical Bitget user is already closer to a multi-asset retail investor than to a crypto-native trader, the profile the address positions the exchange to capture. Chen’s language uses the same framing: “asset-agnostic” capital that moves freely across asset classes inside one Bitget account.

With over 125 million users across 150 regions, Bitget has the user base that justifies widening the definition of what an exchange competes against. The UEX framing puts that scale behind a category claim rather than a quarterly token cadence.

User Profile at a Glance (per Bitget’s H1 2026 address)

• 52% hold both cryptocurrencies and stocks
• 35% hold gold or other precious metals
• 51% use AI-powered trading tools
• More than 1 million Bitget AI trading users
• More than 1 million Bitget copy trading users
• Over 125 million total Bitget users, per the company’s own profile

The Four Principles Behind the Pivot

In plain terms, the address is a sequenced argument. Bitget is no longer positioning itself as an “asset supermarket” that lists whatever it can. The stated goal is to remove the friction that separates financial markets rather than maximize the number of tokens on offer.

Chen’s four-point plan to become a holistic universal provider lays out the priorities in plain language: improving capital efficiency through unified accounts, delivering global assets via a crypto-native experience, expanding financial access through tokenized assets and pre-IPO offerings, and simplifying trading with AI-powered automation. Those four lines anchor the rest of the address and tie to specific product names. The plan is laid out in the published address and summarized in third-party coverage of the address.

The principles map directly to product lines Bitget already ships. Capital efficiency runs through USDT-denominated cross margin on a single client account. Global asset delivery runs through Stock+ and Reality, Bitget’s tokenized-equity products. Financial access reaches pre-IPO offerings through regulated RWA infrastructure. AI-powered automation runs through GetClaw and the GetAgent Playbook, the agent stack now embedded in the Bitget app.

Read together, the four pillars amount to a single claim: that crypto infrastructure can become the connective tissue for markets that have historically run on different rails. The framework positions Bitget’s next competitive boundary against incumbent brokers, payment networks, and the next wave of tokenized-asset exchanges.

1. Improving capital efficiency through unified accounts and cross-margin
2. Delivering global assets via a crypto-native experience, including tokenized stocks and ETFs
3. Expanding financial access through products like tokenized assets and pre-IPO offerings
4. Simplifying trading with AI-powered automation

The Tokenization Bet, Anchored in Reality

The clearest visible bet in the address is the one Chen has been calling the 10% tokenization vision: the projection that by 2030, nearly 10% of all financial assets could exist in tokenized form. That figure was first tied publicly to product when Bitget launched Reality on June 1, 2026, a licensed platform for issuing rTokens, the on-chain representations of publicly traded US equities and ETFs. Each rToken is structured to be 1:1 backed by real shares held with a FINRA-registered, SIPC-protected US broker-dealer, with a live Proof of Asset dashboard. Reality runs as a separate licensed entity that issues tokenized securities under its own regulatory perimeter.

Bitget’s own framing puts the gap wide. Money market funds and private credit, the company said in the Reality launch release, account for only 0.5% to 1% of their total markets today. Tokenized equities represent just 0.1% of the $125 trillion global equity market. Reaching the 10% figure will require both new infrastructure and a structural shift in how regulated brokers and exchanges handle settlement.

The Reality launch positions Bitget as an issuer, not just a venue. That changes what competition looks like for a crypto exchange: it is now competing with brokerage back-offices and asset-servicing arms at incumbent banks. The Reality release explicitly lets tokenized equities double as margin, feed into algorithmic grid and copy trading, and deploy through Bitget’s native staking and lending products. All of those use cases run inside one USDT-denominated account. The setup mirrors what a traditional prime-brokerage relationship offers, but delivered through a crypto app.

Chen, in her mid-year speech, framed Reality and Bitget’s wider RWA push as built around the same 10% vision, with stablecoins and faster blockchain settlement pushing tokenized assets from “experiment to market infrastructure.” The tokenized-equities market, broadly, had climbed to about $963 million by January 2026, and Citigroup has projected a $4 trillion to $5 trillion tokenized-securities market by 2030.

The release date, June 1, 2026, places Reality about a month ahead of the mid-year address. That ordering puts product launch ahead of strategy publication, the inverse of how crypto exchanges typically announce a reframe. Per Reality, Bitget’s tokenized-equities platform, Chen called Reality a step toward making the 10% vision “accessible to global users.”

“Our focus has pivoted from being a crypto exchange to a holistic universal provider. Our platform removes barriers that divided financial markets for decades. Users can now access crypto, stocks, CFDs, gold, and do more with their capital 24/7.”

– Gracy Chen, CEO of Bitget, in her H1 2026 address

AI as Execution, Not Research

The second pillar trades on a deliberate reframe. AI in trading, Chen said at the launch of Bitget’s unified AI trading platform in May 2026, is “starting to shift from chat to execution.” That distinction does most of the work in the address: it positions Bitget as a venue where users set objectives and risk parameters, while intelligent systems handle market monitoring and the trade itself.

The infrastructure shipped so far includes GetClaw, a zero-install AI agent for real-time market insights, and GetAgent, Bitget’s AI assistant for strategy execution and automated trading. Agent Hub, the developer platform sitting behind them, exposes API access and model integrations. The GetAgent Playbook, layered on top, lets professional traders create, backtest, deploy, and host strategies in natural language.

User numbers travel with the announcement. Bitget’s May 15 release put the platform at more than one million users and $1.2 billion in cumulative trading volume across more than 58 AI-powered tools. The mid-year address adds that copy trading has reached more than one million users after the rollout of GetClaw and the GetAgent Playbook. The two-million-user total across AI and copy trading is the figure the address leans on as proof that automation is already at retail scale.

• GetClaw: zero-install AI agent for real-time market insights
• GetAgent: AI assistant for strategy execution and automated trading
• Agent Hub: developer platform with API access and model integrations
• GetAgent Playbook: natural-language strategy creation, backtesting, and deployment layer

Where the Universal Exchange Could Stall

The universal frame is also where the address carries its heaviest qualifications. Reality’s launch release closes with a multi-jurisdiction disclaimer: the underlying Tokens have not been registered under the US Securities Act, the offering is limited outside the United States, and access is subject to “applicable laws, regional restrictions, and final launch terms.” That is not boilerplate; it is the operational ceiling on how aggressively Bitget can push tokenized US equities into its core markets.

The same regulatory backdrop is now starting to play in Bitget’s favor in the United States, where the 2025 GENIUS Act and the expected passage of the Clarity Act in 2026 are reshaping the rules around stablecoins and digital asset trading. Nasdaq has filed with the SEC to offer tokenized stocks on its platform, a development Bitget has cited as evidence that tokenization is becoming market infrastructure rather than a crypto-native experiment. The pivot rests on that direction holding through the next round of US rule-making.

Adoption math is the second constraint. From a current 0.1% of the $125 trillion global equity market to the 10% Chen sketches in her address will require both institutional allocation and brokerage, custody, and settlement infrastructure at scale. Nothing in the address or the Reality release commits to a specific annual target. The strategy rests on the compounding argument that the $963 million tokenized-equities base of January 2026 is still a thin slice of where the market is going.

Bitget’s role is also a competitive one. With more than 125 million users across 150 regions, the company says it leads the tokenized TradFi market today, but that lead is over a market that remains tiny in absolute terms. The four principles and an issuer-level product suite are designed to widen that lead before incumbent brokers push their own tokenization products live.

Frequently Asked Questions

What is Bitget’s Universal Exchange (UEX) vision?

Bitget’s UEX positioning is its stated strategy of running crypto, tokenized equities, CFDs, commodities, FX, and precious metals inside a single client account. CEO Gracy Chen used her H1 2026 address to summarize the bet as removing “barriers that divided financial markets for decades,” and Bitget’s March 16, 2026 UEX Switch campaign was built around the same framing.

What is the “10% tokenization vision”?

The 10% vision is Chen’s framing that by 2030, nearly 10% of all financial assets could exist in tokenized form. Bitget’s June 1, 2026 Reality release tied that figure to the current 0.1% tokenization rate of the $125 trillion global equity market.

How many Bitget users actually trade with AI?

According to Bitget’s May 15 Bitget AI launch release, more than one million users have traded through the platform, generating over $1.2 billion in cumulative volume across 58 AI-powered tools. The mid-year speech adds a separate read: 51% of Bitget’s broader user base reports using AI-powered tools in their trading decisions.

What is Reality, the platform Bitget launched ahead of the address?

Reality is Bitget’s licensed financial platform for real-world assets, launched June 1, 2026. It issues rTokens that represent publicly traded US equities and ETFs; each rToken is structured to be 1:1 backed by real shares held with a FINRA-registered, SIPC-protected US broker-dealer, with a live Proof of Asset dashboard.

Where can I read Chen’s mid-year address in full?

The full mid-year address was published on July 2, 2026. The four-point framework is summarized in Invezz’s coverage, with the Reality launch release providing the supporting product context.

Disclaimer: This article is for informational purposes only. Trading crypto, tokenized equities, and derivatives carries significant risk and is not suitable for every investor. Figures and product details are accurate as of publication on July 3, 2026. Consult a licensed financial professional before making investment decisions. Bitget’s product availability, eligibility, and regulatory status vary by jurisdiction.