Giraffe360, the proptech startup that turns a single property scan into a full marketing kit, just locked in $10 million in fresh funding. With heavyweights like Founders Fund and new lead investor Cipio Partners behind it, the company is gearing up to reshape how homes are sold online around the world.
What the Deal Looks Like
3 Giraffe360, an AI-powered real estate marketing technology company, has closed a $10 million Series B funding round led by Cipio Partners. 3 Existing investors, including Founders Fund, which led the company’s Series A, as well as Hoxton Ventures, LAUNCHub Ventures, and Change Ventures, also participated in the round. 1 The Series B brings total disclosed equity funding to approximately $32 million, not including the $6 million in venture debt from Columbia Lake Partners secured alongside the Series A.
That means Giraffe360 has now raised close to $38 million in combined equity and debt since its founding.
6 Cipio Partners is a European private equity firm that invests in growth-stage technology companies, typically those with proven products and significant revenue. Founded in 2003 and headquartered in Luxembourg, the firm focuses on providing growth capital and minority buyouts to help companies scale internationally, support early investor exits, and prepare for acquisitions or IPOs. It primarily backs B2B software and tech-driven businesses across Europe, with selective investments in Israel and North America.
Nils Matthies, Principal at Cipio Partners, explained the firm’s confidence in the deal:
Giraffe360 AI proptech Series B funding real estate camera
5 “Giraffe360 stands out to us through its unique combination of proprietary hardware, AI-powered automation, and software in a one-stop solution for real estate professionals. Led by outstanding entrepreneurs who have proven their vision and execution capabilities, the company is well positioned to become a category leader in digital real estate marketing.”
How Giraffe360 Actually Works
At its core, the idea is dead simple. 1A single property visit should generate everything a real estate agent or photographer needs to market a listing.
1 That means HDR photography, a virtual tour, LiDAR-based floor plans in both 2D and 3D, video content, a property website, virtual staging, and social media assets, all produced from one piece of hardware without multiple visits, multiple contractors, or a production pipeline stitched together from different providers.
Here is what Giraffe360’s platform delivers from a single scan:
- HDR photography with AI editing, blue sky replacement and object removal
- 360-degree virtual tours
- LiDAR-based 2D and 3D floor plans
- Cinematic walkthrough videos and short-form social clips
- Dedicated single-listing property websites
- Virtual staging in multiple design styles
- Ready-to-share social media templates
1 The platform uses more than 50 machine learning models to handle the image stitching, floor plan measurement, staging, and content generation that would otherwise require specialist post-production work. 1 The company’s hardware is a robotic camera sold on subscription, giving agents and photographers access not just to the device but to the AI processing software, cloud storage, and the automated media generation tools that run behind it. 2 The hardware is offered on a recurring subscription model, bundling the physical camera with cloud storage, software access, and support. This structure gives Giraffe360 predictable revenue while giving customers a turnkey solution rather than a capital expenditure on camera hardware alone.
From Riga to the World
1 The London company, founded in 2016 in Riga, Latvia by brothers Mikus and Madars Opelts, has raised $10 million in a Series B to push that platform further. 4 Initially founded in Latvia and now based in Ancoats, Giraffe360 has grown into an international company with more than 200 employees across offices in Latvia, the UK, and the US. 7 Based in London with offices in Manchester, Riga, Liepaja and Miami, Giraffe360 through a combination of proprietary video capture hardware and AI software creates virtual property tours, detailed 3D floor plans and other visual content to advertise real estate.
The numbers tell a strong growth story:
| Metric | Detail |
|---|---|
| Founded | 2016, Riga, Latvia |
| Headquarters | London, UK |
| Employees | 200+ |
| Countries Served | 40+ |
| Enterprise Clients | RE/MAX, CBRE, BNP Paribas Real Estate |
| Total Funding | ~$32M equity + $6M venture debt |
| ML Models in Platform | 50+ |
4 In 2026, Giraffe360 was named one of the UK’s Top 100 fastest-growing technology companies in The Sunday Times 100 Tech league table.
CEO Mikus Opelts has a background that perfectly fits the company’s mission. 25His background is in photography and editing, so he helped to develop the technology, and now as CEO he oversees the company’s growth and operations.
Why This Funding Round Matters Now
The timing of this raise is no accident. The proptech industry is booming, and real estate marketing is shifting fast toward AI and immersive digital content.
32 The global PropTech market size was valued at USD 40.19 billion in 2025 and is projected to grow from USD 44.59 billion in 2026 to USD 104.57 billion by 2034, exhibiting a CAGR of 11.9% during the forecast period. 2 The virtual tour software market was valued at $492.2 million in 2025 and is projected to grow to $1.37 billion by 2034. 2 Buyer engagement data further supports the case: immersive tours have been shown to increase buyer engagement by up to 49%.
Real estate agents who skip virtual tours and AI-enhanced media today are leaving money on the table.
The competitive landscape is also shifting in Giraffe360’s favor. 2iGUIDE, the Canadian LiDAR-based platform used in 25% of all Canadian home sales in 2025, was acquired by REA Group, Australia’s dominant real estate portal, in October 2025. 2With both primary competitors now embedded inside large corporate parents, Giraffe360 sits as one of the few remaining independent, venture-backed players with the freedom to iterate and expand aggressively.
What Comes Next for Giraffe360
The fresh capital has a clear purpose. 3The financing will support the continued development of Giraffe360’s AI-powered platform, expansion of its product capabilities, and growth of its operations across existing and new markets.
Mikus Opelts framed the moment clearly:
“This financing allows us to accelerate our vision at a pivotal moment for the industry, as real estate marketing shifts toward AI-powered, immersive, media-rich digital experiences. Giraffe360 is building the infrastructure powering this transition.”
28 According to Opelts, Giraffe360’s solution offers a 50% cost reduction compared to traditional photography services and triples the speed of content production. “If you use Giraffe, you can list on the same day or start your content broadcasting, publishing and social media the same day,” he explained, contrasting this with the typical three to four-day turnaround for traditional photography services.
With its US base in Miami, a proven subscription model, major enterprise clients already on board, and now $10 million in fresh funding, Giraffe360 is betting big that the future of selling homes starts with a single scan and an AI that does the rest.
For real estate agents, photographers and brokerages watching from the sidelines, the message is clear. The era of hiring separate teams for photos, floor plans, virtual tours and videos is fading. One camera, one visit, one platform. That is where the industry is headed, and Giraffe360 is racing to lead the charge.
What do you think about AI taking over real estate marketing? Drop your thoughts in the comments below.
