A Warsaw-based startup just secured $2.5 million to change how retailers make decisions using AI. Replenit is not just predicting what customers might do next. It is acting on it, in real time, for every single customer.
What Replenit Actually Does Differently
Most retail AI tools tell you what happened or what might happen. Replenit tells retailers what to do right now.
The company has built what it calls a reasoning layer that sits on top of existing retail data and tools. It reads customer behaviour signals and interprets them as real signs of intent, not just data points.
Instead of running mass marketing campaigns, Replenit helps brands make individual decisions for each customer at the exact moment they are ready to act.
This is a sharp contrast to traditional rules-based systems that follow fixed if-then logic. Replenit’s engine, developed with PhD-level AI researchers, works more like human thinking.
Ilyas Kurklu, Co-founder and CEO of Replenit, put it plainly:
real-time AI decision engine for retail startups in Europe
“Retailers can no longer rely on prediction alone. They need to understand intent, reason in context, and decide what to do next for each individual customer.”
The $2.5M Pre-Seed Round and Who Backed It
The funding round was co-led by Movens Capital and Vastpoint.
Several other investors also joined the round:
- Logo Ventures
- DigitalOcean Ventures
- Finberg
- Caucasus Ventures
- Mati Staniszewski, CEO and co-founder of ElevenLabs, as an angel investor
The participation of DigitalOcean Ventures and a high-profile angel like Staniszewski signals strong confidence from both the infrastructure and AI communities in what Replenit is building.
Lukasz Lewandowski, Investment Director at Movens Capital, noted that retailers are sitting on massive amounts of customer data but very few can turn it into real-time revenue decisions. He called Replenit the AI layer that closes that gap.
Real Results Already on the Board
Replenit is less than a year old, but the numbers it is already putting up are hard to ignore.
| Retailer | Result |
|---|---|
| L’Occitane en Provence | 235% increase in post-purchase revenue |
| iBOOD (Europe’s leading flash-deal retailer) | 6.3% of total company revenue attributed to Replenit |
These are not pilot results. These are live, enterprise-scale deployments.
Replenit also backs every contract with an explicit 10x ROI guarantee, including a contractual exit clause if results are not delivered. So far, not a single customer has used that exit.
The company already works with more than 30 enterprise retailers globally, all within its first year of operations. That kind of early traction is rare even for well-funded startups.
Replenit integrates directly with platforms retailers already use, including Databricks, Salesforce, Braze, Bloomreach, and Klaviyo. There is no need to rip out existing infrastructure.
The Team Behind the Engine
Replenit was founded by six Turkish entrepreneurs who collectively bring over 40 years of experience in B2B SaaS and martech. The founding team has already scaled at least one martech company to unicorn status.
The company is headquartered in Warsaw, Poland, a location chosen deliberately to tap into one of Europe’s strongest engineering talent pools and one of its fastest-growing economies. Additional technical operations run out of the Netherlands.
Karolina Kukiłka, Partner at Vastpoint, highlighted what stood out about the team. She pointed to the combination of ambition, strong customer results, and operational efficiency as the reasons it was an easy investment decision.
Warsaw’s rise as a European tech hub is also part of a broader story. The city has attracted founders from Ukraine, Belarus, Turkey, and the Baltic states, all choosing Poland as their gateway to the EU market and its engineering talent.
What Comes Next for Replenit
The fresh capital will go toward three key areas:
- Further product development and continued AI research
- Growth of engineering and operations teams in Poland and the Netherlands
- Expanding into the US market with a dedicated local team planned before the end of 2026
The US expansion is particularly significant. The American retail market is one of the most competitive and data-rich in the world. If Replenit’s reasoning engine performs in the US the way it has in Europe, the growth ceiling gets very high very fast.
Retail AI is no longer just about analysing the past or generating content. The real competitive edge is now in making the right decision, for the right customer, at the right moment. Replenit is betting everything on that idea, and the early evidence suggests it is a bet worth watching closely. The startup’s story is just getting started, and for an industry that has long struggled to turn customer data into real results, it could not come at a better time. What do you think about AI making real-time retail decisions? Drop your thoughts in the comments below.
